Bringing AI to the Data with SWIRL
probstein.com
Sid Probstein
Founder of conjure.work and SWIRL AI. Conjure builds working software from a written request; SWIRL is AI search for the enterprise. Original author of SWIRL, open sourced under Apache 2.0. Futurist, Python hacker & live music fan.
Now building
conjure.work
Wizards, on demand. Done-for-you software: describe the app you want, a human quotes it, an agentic factory builds and tests it.
Founder · 2026
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Founder · 2026
SWIRL AI
AI search for the enterprise, including legal. The knowledge authority layer for AI.
Founder & CEO · 2022
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Founder & CEO · 2022
GitHub
sid-swirl
SWIRL AI organization
Enterprise search & RAG
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Enterprise search & RAG
sidprobstein
Personal projects
Original SWIRL author
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Original SWIRL author
Talks & Videos
conjure.work: wizards, on demand. We ordered from ourselves.
AI Search Tool Makes Complex Data Easy, with Sid Probstein of SWIRL
Bring AI to Company Data with SWIRL — Part II
Meta-Search, LLMs & Upgrading Enterprise Search with AI
Creator of SWIRL — Search in Siloed Data with LLMs
The Challenge of Enterprise Federated Search
Sid Probstein & Lydia Manning Speak with Senior Living Foresight
SWIRL CEO Unveils Answers in Business Intelligence Methodology
AI Infrastructure & Software — Digital Tech Strategy Conference
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Podcasts
Rethinking RAG: Why AI Search Needs a New Architecture
Everything That Was Science Fiction When We Were Kids Is Now Real
AI Search Tool Makes Complex Data Easy — with Sid Probstein of SWIRL
LinkedIn
Career
Founder
conjure.work
2026 — present · Greater Boston
Founder & CEO
SWIRL AI
2023 — present · Greater Boston
Advisor
eSHARE
2019 — present · Greater Boston
Chief Technology Officer
Dele Health Tech
acq. Vayyar Imaging
2021 — 2023 · Greater Boston
Chief Technology Officer
Keeeb
2019 — 2021 · Greater Boston
Chief Product Officer
eSHARE
2018 — 2019 · Greater Boston
2010s
Chief Technology Officer
AI Foundry
acq. Gateless / Guaranteed Rate
2016 — 2018 · Greater Boston
Consulting CTO / CPO
Independent
2015 — 2016 · Greater Boston
Chief Informationist
Knowledgent
acq. Accenture
2015 · Warren, NJ
2000s
Chief Technology Officer
Attivio
acq. ServiceNow
2007 — 2014 · Greater Boston
Chief Technology Officer
GetConnected
acq. White Fence
2006 — 2007 · Greater Boston
VP of Technology
FAST Search & Transfer
acq. Microsoft
2002 — 2006 · Greater Boston
1990s
VP of Engineering
Northern Light Technology
1997 — 2002 · Cambridge, MA
Director of Software Engineering
Freemark Communications
1995 — 1996 · Cambridge, MA
System Manager
John Hancock
1990 — 1995 · Greater Boston
X / Twitter
Writing
Rethinking RAG: Building Smarter, Safer AI Architectures for the Enterprise
Accessing, Applying And Amplifying Knowledge
Sharing: An Effective Alternative To Ineffective Search
Reality Check: Still Spending More Time Gathering Instead Of Analyzing?
Why Companies Have to Trade "Perfect Data" for "Fast Info"
Which Trumps: Info That’s Timely or Info of Consistent Quality?
Press & Media
Winning with Enterprise Federated Search and Retrieval-Augmented Generation
Metasearch: The Latest in Accurate Search Solutions at KMWorld 2023
AI Foundry Overhauls Agile Mortgages Solution
The Security Risks of Enterprise Search
My Awesome IT Job: Chief Technology Officer, Attivio
Big Data Project Analyzes Veterans' Suicide Risk
Digital Progress Requires Sweeping Away Deep-Rooted Technophobia
